How to Maintain Customer Loyalty Beyond Tourist Season
Most brick-and-mortar businesses thrive during peak tourism seasons, but it’s critical to maintain customer loyalty even when the season is over. To do this, businesses must maintain an online presence and foster an environment that invites return visits. The Forbes Business Development Council has identified nine strategies to raise brand awareness and customer loyalty. Each of these strategies involves a combination of marketing tactics. The purpose of these programs is to identify repeat customers and make them feel important to a business.
One way to reward customers for loyalty is to offer them special discounts and incentives. Some retailers, such as Neiman Marcus, offer rebates and rewards programs to reward frequent shoppers. They also offer proprietary credit cards. While these programs are helpful in attracting and retaining repeat customers, they’re insufficient to maintain customer loyalty beyond tourist season. To keep customers coming back, retailers must offer incentives and rewards for buying private label items, paying full price, and referring friends.
First, companies should leverage digital data from their customers. The benefits of first-party digital data include personalized experiences. Moreover, people consider each interaction with a brand as a relationship and expect the brand to know them. For this, companies must have a comprehensive view of their customers’ behavior. Using this information, they can create targeted offers that appeal to their interests and needs. Using this information, brands can create tailored offers to maintain customer loyalty even after the tourist season is over.
In addition to offering attractive prices, consumers are also likely to recommend a brand if they have a good experience. In fact, research shows that 93% of consumers trust recommendations from their friends. For this reason, referral programs can help businesses maintain customer loyalty. Referral programs encourage repeat business and reward satisfied customers. Customers also like to give feedback, which gives businesses insight into what they can improve. Using these insights, businesses can continually improve their products and services.
As a company, it’s important to reward customers for their loyalty. By offering free shipping and other incentives, you can reward customers for their hard work. These incentives will lead to higher purchases and average orders and improve customer loyalty. A strong customer loyalty program will help your business thrive beyond the tourist season. With a little effort, loyalty programs can be successful year-round. The benefits of keeping your customers are well worth it.
Building customer loyalty begins with recognizing the value of your current customers. Repeat customers are the backbone of a successful business. Research shows that repeat customers spend more than their first time buyers. Repeat customers are nearly nine times more likely to purchase from your business. Furthermore, new customers are more price conscious than ever. In the current competitive environment, loyalty programs are more important than ever. So, start creating a customer loyalty program today!